Nescafé: JARS.
All over the world, Nescafé jars hold a lot more than just coffee, from grains to wayward nails and bolts. The brand and its iconic jar have played a major role in our earliest understandings of sustainability, so we created a campaign to celebrate all the ways people reuse their Nescafé jars long after the delicious coffee is gone.
Emphasizing sustainability, a stylish :60 and OOH elements demonstrate that "Every empty jar is full of possibilities.
